The fonts and colors you choose for your branding speaks volumes.

Check it out…

 

I will always find you. 

I will always find you. 

Are your graphic putting off the right vibe?  Your branding vibe should be a combination of who you want to attract plus  your own personal style and personality. Yes this is where you choose from the list of words that describe your band.

Which you may have done before but have you really thought about those words and the choices you are making when it comes to fonts and colors.

I am going to give you 3 things to consider when determining what vibe you want your branding to be putting out.

It’s Not About You…

Consider your audience because this is the most important part of your branding choices. This is one of the few occasions when thinking in stereotypes in the easiest way to choose branding that will speak to your audience. For example, If you want to work with both men and women than a color pallet of feminine colors like pinks may not be the best choice (even if it is your favorite color).

If need to still determine who exactly your ideal person is, check out my post on 5 main questions about your audience to help you.

After you think about your audience, consider your style too, especially if you are building a personal brand. Don’t choose colors you detest because you think it will attract the right person, you need to love your branding too.  Back to the example, a feminine color pallet doesn’t mean it has to have pinks.

The trick is to mix what will attract the right audience with your personal style.

Describe Your Vibe…

Choose some words and values you want your brand to represent. For me, some of my words are Creative, Chic, Fun, and Personal. You can use these words to consider some color theory.

To really nail down the vibe you are going for, use the words but & and between your words. I want a vibe that is Creative but Chic; Fun and Personal.

Here are some descriptive words to get you started:

Active
Adventurous
Artistic
Athletic
Bold
Calm
Casual
Cheerful
Chic
Classic
Cool
Creative
Elegant
Exciting
Fabulous
Fierce
Formal
Fun
Futuristic
Glamorous
Inspiring
Joyful
Majestic
Modern
Natural
Playful
Professional
Retro
Romantic
Rustic
Serious
Sophisticated
Timeless
Tranquil
Urban
Vintage
Whimsical
Youthful

 

Time to Hunt and Gather…

After you have thought about your audience and chosen your brand words, look for and collect things that represent those things to you.

You could look at magazines, other brands you love, ads and of course Pinterest.  I also snap photos with my phone of anything I see while out and about. One time I snapped a photo of a pattern on a beach towel. 

You can set up a secret board on Pinterest or create a folder to collect all the things that catch your eye.

Next, look for common trends in the things you have collected are they using sans serif fonts (which are modern and clean) Do you see Serif fonts which are classic.

What colors to you seem to have collected the most of? Would that color work for your ideal audience? What words are associated with that color?

To help you determine if your fonts and colors are putting off the right vibe I have created this guide that you can download. Sign up for my email list below and snag the Brand Vibe Guide Today! 

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Okay, Now What…

The next step before you start making your final brand decisions is to create a mood board. That represents the word you picked to describe your vide. In the next post in this series, I will show you step by step how to pull things from your secret Pinterest board and create a mood board in Canva.

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